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          <title>Advertising - livepress.com</title>
      <link>http://Advertising.livepress.com</link>
      <description>Updated every 15 minutes of every day - FOR PERSONAL USE ONLY</description>
  <dc:publisher>livepress.com</dc:publisher>
  <dc:creator>livepress.com</dc:creator>
  <dc:rights>Copyright &#169; 2006 livepress.com</dc:rights>
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<item rdf:about="http://livepress.com/go/?138088">
  		<title><![CDATA[YouTube expands types of advertising: report 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?138088</link>
  		  		<dc:description><![CDATA[Reuters - Closely held YouTube Inc., a video Web 
site, is expanding the type of advertisements it sells to 
include videos on its home page and on special 
advertiser-created pages, the Wall Street Journal reported on 
Tuesday, citing company executives.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?136670">
  		<title><![CDATA[News Corp. Profit Is Up By 19 Percent]]></title>
	  	<link>http://livepress.com/go/?136670</link>
  		  		<dc:description><![CDATA[News Corp. posted a quarterly net profit rise of 19 percent fueled by  advertising  sales at the Fox News Channel, "Ice Age: The Meltdown" film ticket sales and the sale of radio stations, according to sources. The media conglomerate led by  Rupert Murdoch  reported a fourth quarter profit of $852...]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?136416">
  		<title><![CDATA[Viacom 2nd-qtr profit up 27 pct on ad sales growth 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?136416</link>
  		  		<dc:description><![CDATA[    Reuters - Media conglomerate  Viacom  Inc. on 
Wednesday posted a 27 percent rise in second-quarter profit, 
beating Wall Street estimates, on  advertising  sales growth at 
its MTV Networks, boosting its shares nearly 4 percent.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?135784">
  		<title><![CDATA[News Corp. profit up, dispels Telecom Italia rumor 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?135784</link>
  		  		<dc:description><![CDATA[    Reuters -  News Corp . said on Tuesday its 
quarterly net profit rose 19 percent, boosted by  advertising  
revenue at the Fox News Channel, "Ice Age: The Meltdown" film 
ticket sales, and the sale of radio stations.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?135637">
  		<title><![CDATA[News Corp. profit rises 19 percent 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?135637</link>
  		  		<dc:description><![CDATA[    Reuters -  News Corp . (NWSa.N) on Tuesday 
said its quarterly net profit rose 19 percent boosted by 
 advertising  sales at the Fox News Channel, "Ice Age: The 
Meltdown" film ticket sales and a gain from the sale of radio 
stations.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?135054">
  		<title><![CDATA[Google Signs Deal To Sell Ads And Search On MySpace]]></title>
	  	<link>http://livepress.com/go/?135054</link>
  		  		<dc:description><![CDATA[Google will work with MySpace to provide  advertising  and search functions for the leading social networking website. In a deal between  News Corp . and  Google , the leading internet search engine company will provide all text-based and display and search  advertising  to Fox Interactive Media's sites,...]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?135015">
  		<title><![CDATA[MySpace selects Google search system 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?135015</link>
  		  		<dc:description><![CDATA[    Reuters -  News Corp .'s  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?134878">
  		<title><![CDATA[Fox, Google sign search and ad deal 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?134878</link>
  		  		<dc:description><![CDATA[Reuters -  News Corp .'s  Fox Interactive 
Media and  Google  Inc.  said on Monday they have signed 
a multi-year search and  advertising  deal covering Fox's 
MySpace.com and other properties.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?134316">
  		<title><![CDATA[Viacom, Google aim ad-backed videos at Web sites 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?134316</link>
  		  		<dc:description><![CDATA[Reuters -  Viacom  Inc.'s MTV 
Networks (VIAb.N) has agreed to distribute clips from 
its cable networks over  Google  Inc.'s   advertising  
network, in a test of what could become a new economic model 
for Web-based video delivery, the companies said on Sunday.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?133904">
  		<title><![CDATA[AOL Announces Lay Off Plans]]></title>
	  	<link>http://livepress.com/go/?133904</link>
  		  		<dc:description><![CDATA[AOL has announced plans to fire as many as 5,000 employees within six months. The move is part of a restructuring of its business to draw in more  advertising  dollars.
                    
                
                
                    ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?132435">
  		<title><![CDATA[Big Lots same-store sales up 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?132435</link>
  		  		<dc:description><![CDATA[Reuters - Closeout retailer  Big Lots  Inc.  
on Thursday said quarterly sales at stores open at least a year 
rose 5.2 percent, helped by an additional  advertising  circular.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?120865">
  		<title><![CDATA[Lower ad sales, readers hit newspaper profits 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?120865</link>
  		  		<dc:description><![CDATA[Reuters - U.S. newspaper publishers, including 
Tribune Co.  and McClatchy Co. , posted lower 
quarterly earnings on Thursday due to circulation declines and 
the loss of  advertising  to the Web.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?119705">
  		<title><![CDATA[Gannett reports lower second-quarter profit 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?119705</link>
  		  		<dc:description><![CDATA[Reuters - Gannett Co. Inc. , the largest 
U.S. newspaper publisher, on Wednesday reported a drop in its 
quarterly profit due to a weak  advertising  environment.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?118932">
  		<title><![CDATA[Time Warner Sees Loss And Potential In AOL Plan]]></title>
	  	<link>http://livepress.com/go/?118932</link>
  		  		<dc:description><![CDATA[Time Warner Inc. projects its AOL division will lose $1 billion in profits through 2009 if a plan to offer its services for free to some of its customers goes into effect. However, internal company forecasts show that  Time Warner  is expecting increases in Internet  advertising  revenue, which is...]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?118807">
  		<title><![CDATA[Nielsen to rate TV ads in far-reaching move: report 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?118807</link>
  		  		<dc:description><![CDATA[Reuters - Nielsen Media Research plans to 
measure how many people actually watch TV commercials starting 
in November, a move that could result in a decline in 
 advertising  rates, The Wall Street Journal said on Tuesday.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?108941">
  		<title><![CDATA[Ad market still challenging in Q2: NY Times 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?108941</link>
  		  		<dc:description><![CDATA[Reuters - The  New York Times  Co.  on 
Monday forecast second-quarter earnings of 41 cents to 43 cents 
per share, compared to 42 cents a year ago, citing an improved 
but still challenging  advertising  market.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?107199">
  		<title><![CDATA[Dow Jones May ad sales up, to meet profit forecast 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?107199</link>
  		  		<dc:description><![CDATA[Reuters -  Dow Jones  & Co. Inc.  said on 
Friday that its  advertising  revenue at The Wall Street Journal 
rose 10.1 percent in May, and it expects to meet its 
second-quarter earnings forecast of low- to mid-30 cents per 
share.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?105664">
  		<title><![CDATA[U.S. Advertising Growth Seen As Less Than Expected]]></title>
	  	<link>http://livepress.com/go/?105664</link>
  		  		<dc:description><![CDATA[Held back by weak radio and newspaper  advertising , tracking firm TNS Media Intelligence announced on Tuesday that U.S.  advertising  spending will grow at a slower-than-expected rate this year.
                    
                
                
                    ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?95371">
  		<title><![CDATA[Oil extends gains over $71 as US economy strong 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?95371</link>
  		  		<dc:description><![CDATA[    Reuters - Oil prices extended gains over &#36;71 on 
Friday, buoyed by healthy U.S. economic growth that hinted 
recent record prices may not hit robust demand.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?94630">
  		<title><![CDATA[UK's Daily Mail profits rise, advertising still weak 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?94630</link>
  		  		<dc:description><![CDATA[Reuters - UK publisher Daily Mail & General Trust 
said on Thursday its adjusted first-half pretax profits rose 7 
percent to 108.7 million pounds ($204.5 million) amid a bleak 
newspaper  advertising  market.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?89704">
  		<title><![CDATA[Yahoo sees no boost from ad system before '07 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?89704</link>
  		  		<dc:description><![CDATA[    Reuters - Internet media giant  Yahoo  Inc. 
 plans to introduce its revamped Web search  advertising  
system in the third quarter, but expects no financial 
contribution in 2006, executives said on Wednesday.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?89601">
  		<title><![CDATA[Yahoo CFO sees more growth from existing customers 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?89601</link>
  		  		<dc:description><![CDATA[    Reuters -  Yahoo  Inc.  said on 
Wednesday that its margins have stabilized in recent years at 
around 40 percent, as the company balances  advertising  growth 
against the need to invest to fuel further growth.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?86240">
  		<title><![CDATA[New media may steal hype at TV showcase 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?86240</link>
  		  		<dc:description><![CDATA[Reuters - As U.S.  television  networks prepare to 
showcase their fall program lineups next week, the loudest buzz 
isn't about the next hit sitcom or drama, an actor making a 
comeback or an executive in trouble.]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?84814">
  		<title><![CDATA[Google CEO sees blue skies of "limitless growth" 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?84814</link>
  		  		<dc:description><![CDATA[    Reuters -  Google  Inc., facing 
mounting competition in the Internet search  advertising  market 
from  Microsoft  Corp. and  Yahoo  Inc., expects that rivalry to 
drive up prices and increase its revenue, Chief Executive Eric 
Schmidt said on Wednesday.  ]]></dc:description>
  				</item>
<item rdf:about="http://livepress.com/go/?84669">
  		<title><![CDATA[News Corp profit rises on television growth 
    (Reuters)
]]></title>
	  	<link>http://livepress.com/go/?84669</link>
  		  		<dc:description><![CDATA[    Reuters - Rupert Murdoch-controlled media 
conglomerate  News Corp . (NWSa.N) on Wednesday said quarterly 
profit doubled, as strong  advertising  at its  television  
businesses outweighed profit declines for its films and 
newspapers.  ]]></dc:description>
  				</item>
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